CUSTOM JINGLES / MUSIC ALSO
AVAILABLE UPON REQUEST!
*Art of Communication, Inc. owns the rights to all music
above and is royalty free.
ADVERTISING-ON-HOLD
ADVANTAGES
• List new products, services and/or policies
• Direct clients to your website
• Mention awards or recent recognition
• Use famous/recognized voices or impersonators for impact
• Reinforce identity and image
• Answer frequently asked questions
• Cross sell your other products and services
• Mention office hours and days of operation
• Promote seasonal offers, promotions, holiday sales
• Tie in print ads, commercials, and other advertising
• Use problem / solution advertising
• Differentiate your company from your competition
• Tie in with affiliate companies
*All on hold messages include a male or female voice talent
and your choice of music style from above.
Why Use Advertising-On-Hold?
• An estimated 70% of business callers are put
on-hold, of which 60% hang up. 30% do not call back!
• A staggering 84% of callers prefer on-hold messaging
to other options!
• 90% of callers with silence on-hold hang up
within 40 seconds.
• Callers with information and music-on-hold stay
on-line up to three minutes longer!
• 15 to 35% of callers purchased additional items
or services as a result of something they heard on-hold!
*Research is from AT&T, North American Telecommunications
Assoc., US West, Nationwide Insurance, and Maximarketing Studies, compiled
by Marc Lyman of Flashpoint Solutions.